strategy and smart execution

Exploring My Work

These projects reflect how I help brands grow: with intention, creativity, and performance at the core. Every piece here was built with one goal in mind — to make marketing actually matter.

Get started now

Get started now

Get started now

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01

Custom Impact Dashboards

Dashboards

Built real-time dashboards in Looker and Google Analytics for BC Parks Foundation to track campaign performance and donor engagement. Designed to replace manual reports, the dashboards made data easy to read, act on, and share helping the team make smarter, faster marketing decisions.

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01

Custom Impact Dashboards

Dashboards

Built real-time dashboards in Looker and Google Analytics for BC Parks Foundation to track campaign performance and donor engagement. Designed to replace manual reports, the dashboards made data easy to read, act on, and share helping the team make smarter, faster marketing decisions.

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01

Custom Impact Dashboards

Dashboards

Built real-time dashboards in Looker and Google Analytics for BC Parks Foundation to track campaign performance and donor engagement. Designed to replace manual reports, the dashboards made data easy to read, act on, and share helping the team make smarter, faster marketing decisions.

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02

New Brand Launch & Strategy

Branding

Developed the brand identity and positioning for WhichDoctor, a new wellness platform launched by the Neurological Wellness Association. Led the strategy across messaging, voice, and visual direction to establish trust, credibility, and clarity for both patients and practitioners.

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02

New Brand Launch & Strategy

Branding

Developed the brand identity and positioning for WhichDoctor, a new wellness platform launched by the Neurological Wellness Association. Led the strategy across messaging, voice, and visual direction to establish trust, credibility, and clarity for both patients and practitioners.

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02

New Brand Launch & Strategy

Branding

Developed the brand identity and positioning for WhichDoctor, a new wellness platform launched by the Neurological Wellness Association. Led the strategy across messaging, voice, and visual direction to establish trust, credibility, and clarity for both patients and practitioners.