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FEATURED WORK
Demand gen, brand strategy, and lifecycle — built for real results across industries.
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Dashboards
Built real-time dashboards in Looker and Google Analytics for BC Parks Foundation to track campaign performance and donor engagement. Designed to replace manual reports, the dashboards made data easy to read, act on, and share — helping the team make smarter, faster decisions.
Branding
Developed the brand identity and positioning for WhichDoctor, a new wellness platform launched by the Neurological Wellness Association. Led the strategy across messaging, voice, and visual direction to establish trust, credibility, and clarity for both patients and practitioners.
Developed the full brand identity and positioning for Scott Bond, a leadership and career coach building his presence across LinkedIn, Instagram, and Patreon. Led strategy across messaging pillars, tone of voice, color palette, and visual direction — establishing a bold, human brand built to stand out in a crowded coaching space.