who am I?
Hi, I'm Sakshi — a growth and lifecycle marketing leader who has spent the last decade inside companies figuring out why marketing stalls and how to fix it fast.
I'm not a generalist who dabbles. I'm a specialist who goes broad on purpose — because the best marketing thinking borrows across verticals. I've built behavioral lead scoring systems, owned full freemium-to-paid lifecycle motions, run demand gen engines at B2B SaaS companies, and helped brands from fintech to wellness build the infrastructure behind real growth.
By day I'm Senior Manager of Growth and Demand Generation at Vidyard.
Made to Market is how I work with founders and teams on the outside — because I genuinely love this, and staying close to different problems makes me sharper at all of them.
about made to market
Why I Started Made to Market
After a decade in-house, I realized most founders and growing teams don't need a full marketing department. They need one sharp, senior person who can think strategically and execute without hand-holding.
That's what Made to Market is. No layers, no bloated retainers. Just someone who has lived inside the systems, knows what good looks like, and can build it with you.
Who I Work With
B2B SaaS companies that need a fractional CMO or senior demand gen lead
Founders building their first real growth system from scratch
Marketing teams that need strategic oversight without adding headcount
Brands in any industry that are serious about making marketing actually perform
Let’s Work Together
If you're ready to build something that converts — I'd love to hear
what you're working on.