Analytics & Reporting

custom impact dashboards

Looker Dashboards for BC Parks & Foundation

Nonprofit Marketing Analytics

CUSTOM REPORTING DASHBOARDS

DONOR engagement

Project Overview

BC Parks Foundation needed a better way to understand how their park visitors and donors were engaging across channels. They had data — but it was scattered across platforms, difficult to interpret, and slowing down the decisions that mattered most for their mission.

The goal was to centralize this information into a single, accessible system that any team member could use — no technical background required.

Key Features

  • Custom-built dashboards in Looker built for nonprofit reporting needs

  • Real-time campaign performance tracking across channels

  • Donor engagement trend visualization

  • Simplified reporting to reduce dependency on spreadsheets

  • Built-in filters for team-specific views (fundraising vs. events vs. organic social)

Challenge

Nonprofits often sit on more data than they know what to do with. BC Parks Foundation was no different — their reporting process was manual, fragmented, and built on platform exports that gave each team a different picture. Getting a unified view of donor behavior and visitor traction meant hours of work before a single decision could be made.

Solution

I built a centralized dashboard system in Looker that pulled their marketing, donation, and engagement data into one cohesive view. Visual storytelling was central to the solution — because in a nonprofit environment, data needs to be understood by fundraisers and program leads, not just analysts.

The system replaced complexity with clarity, turning raw data into an internal tool that helped the team report impact with confidence, pivot campaigns faster, and make the case for continued funding.

Data that serves the mission.

Nonprofits don't have the luxury of wasted time or unclear reporting. This project was about making every data point work harder — so the BC Parks team could spend less time in spreadsheets and more time doing the work that actually matters.

The result wasn't just better dashboards. It was a team that finally trusted their numbers.