custom impact dashboards

Looker Dashboards for BC Parks & Foundation

MARKETING DATA ANALYTICS

CUSTOM REPORTING DASHBOARDS

OFFLINE DATA VISUALIZATION

Project Overview

BC Parks Foundation needed a better way to understand how their park visitors and donors were engaging across channels. They had access to plenty of data but it was scattered, difficult to interpret, and slowed down decision-making.

The goal was to centralize this information and make it easy to access, act on, and share across the organization.

Key Features

Custom-built dashboards in Looker
Real-time campaign performance tracking
Visualization of donor engagement trends
Simplified reporting to reduce dependency on spreadsheets
Built-in filters for team-specific views (e.g., fundraising vs. events vs. organic social media channels)

These dashboards were designed not just for clarity, but for collaboration, helping teams align faster and act on insights without data overwhelm.

Challenge

The foundation’s existing reporting process was manual, fragmented, and hard to scale. Teams often relied on outdated spreadsheets and platform-specific exports, which made it difficult to get a unified view of donor behavior and visitor traction. This slowed decision-making and left valuable insights untapped.

Solution

I built a centralized dashboard system using Looker by connecting all the manual and online sources that brought their marketing, donation, and engagement data into one cohesive view. Visual storytelling was a core part of the solution, helping teams quickly grasp what was working, where to pivot, and how to report impact with confidence. Even how to manage and record their data.

This system replaced complexity with clarity and turned raw data into an internal tool for smarter strategy via interactive and purpose-built custom dashboards for each team.

Intersecting Data with Design

Beyond the numbers, this project was about making data approachable and actionable. I created a clear visual language and intuitive layouts that helped non-technical users explore data without feeling overwhelmed.

The result is more than just dashboards. It’s a shift in how the team thinks, reports, and scales their impact.